Coaching Mastery Training, Mentoring and Supervision


Self Factor Coaching


Creating positive support for transformation and results

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Coaching Mastery Training for Professionals



    Duncan Coppock MCC
    Director of Training

Hear Duncan speak about why the coach trainings matter to him   here

This training consists of three modules which taken together cover the training and mentoring requirements needed to apply for credentialing at the ACC level with the International Coach Federation. It is accredited by the ICF for 70 hours of coach specific training and is aimed at leaders, managers, coaches and other professionals.Entry requirements and other policies can be viewed here.

The first two modules introduce and develop the core coaching competencies and support participants in applying them in an organisational setting. These are usually taken together as part of the same group but it can be possible to join a later cohort for the second module.

The third module is an intense practicum and mentoring program that deepens participant's skills through practice, observation and feedback - based on the ICF core competencies. This module may be taken following the first two modules or at a later date. It can also be taken on its own by those who have had previous coach training.

Programs are delivered in English with some additional support and translation available depending on the location of the training.


Our overarching philosophy is that everyone has, at their core, a source of wisdom, strength and resourcefulness that when accessed leads to more effective and fulfilling action, results and relationships. When a coach is connected to their own resourceful and authentic self they can empower their clients and colleagues to access their unique experience, wisdom and potential. Coaching clients are then supported to develop greater awareness, learning and responsibility and in turn to positively influence and develop others, including their own teams and organisations.

Thus coaching contributes to learning organisations becoming more effective and better places to work. This results in increased profitability supported by higher levels of staff motivation, loyalty and retention.

And, in the bigger picture, we envisage and contribute to a shared world where people and groups are more connected, supportive and empowered.

General program vision and goals

The aim of the programme is to enable participants to coach others to become more connected with their own self resourcefulness, to gain clarity, make better choices and be more effective in their work and in the development and leadership of others.

Participants will also be supported in developing a ‘coach-approach' as part of their leadership, management or other professional work.

An indirect goal of the training is to contribute to healthier and more effective organisations.

Models and approaches used include:
  • The Change model - moving from Reaction to Creation
  • Developing a strong SELF through Sustaining, Empowering, Listening and Friendship
  • The Integral Coaching Model incorporating the ICF Core Competencies
  • Coaching styles of leadership
  • An emphasis on Learning through Practice
  • Coaching Practicums and Mentoring
Learning goals

At the end of the training participants will be able to:

  • Understand clearly what coaching is and distinguish it from other disciplines and approaches
  • Use the FORGOALS model to structure a coaching conversation
  • Have a strong working knowledge of the ICF Core Coaching Competencies and be able to apply them effectively in a variety of coaching conversations
  • Appreciate and use the Who, What and How of coaching:
    • Developing Who the client needs to be to achieve their desired outcomes
    • Clarifying What needs to be done and How it is best approached
  • Apply the three levels of contracting both with individuals and within an organisational setting
  • Be able to use a coach approach in their work, including using ‘brief coaching’
  • Be able to constructively observe, learn from and give feedback to other coaches
  • Understand and work with the three aspects of the Reaction to Creation Cycle:
    • Attitude and beliefs
    • Behaviour and expression
    • Experience and perception
  • Apply some NLP and other approaches in a coaching context aligned with the core competencies

Module 1: Essence of Coaching

This consists of 3 days plus follow up webinars and self-study giving a total of 21 hours of person to person training and 5 additional hours. The content includes:

  • Introducing the coaching context, definitions and ethics
  • The Integral coaching model and the ICF core competencies
  • FORGOALS model for structuring a coaching conversation
  • Practicums and triad work
  • Organisational applications and using a ‘coach approach’
  • Coaching styles of leadership
  • Three levels of contracting
  • SAID model
  • Practice sessions and reflective feedback

Module 2: Going Deeper

This consists of 3 days plus follow up webinars and self-study giving a total of 21 hours of person to person training and 5 additional hours. The content includes:

  • Consolidating and expanding on all the ICF core competencies
  • Working with change and the Reaction to Creation Cycle
  • Working with limiting beliefs
  • Intuition and metaphor in coaching
  • Reframing and perceptual positions in coaching
  • Choice, commitment and following through
  • Coaching styles of leadership part 2
  • Group mentoring
  • Practice sessions and reflective feedback

Module 3: Mentoring and Practicums

Depending on group size, this consists of at least 15 hours practicum/mentoring person to person training in a combination of live sessions and webinars and individual mentoring tutorials. There will also be 3 hours of coaching practice and reflection required. The content includes:

  • Introduction to ICF credentialing
  • PCC markers as an assessment tool
  • Mentoring/ Practicums – with guided feedback on the core competencies
  • Practice sessions with clients
  • Individual mentoring and feedback
  • Personal reflections and commitments
  • Feedback on recorded sessions


For training dates and instructors see the events schedule

Learning coaching together with Duncan and Ivar is pure fun and learning at once – the course guides you through various aspects of coaching using theory and practice hand in hand, step by step. They encourage you to explore and experience building your learning on your own experiences. This is what makes the course inspiring – they offer you a safe journey to find your own way in coaching. I like when they are honest with you – they let you make your mistakes and at the same time they encourage you to learn and move forward.

Aside from coaching techniques, coaching has taught me to become more patient and less judging – it has encouraged me to explore and be curious, be open to people and listen carefully.

In my team I encourage my team members to explore and find their own ways, come up with their own solutions and let them have their own lessons learned. True learning can happen only through exploring.

Katre Eljas-Taal: Managing partner,Technopolis Group. Director/juhatuse liige of Technopolis Group, Baltics

I had come across coaching during other trainings and workshops, but this course was a game changer for me. Not only did it help me to work through all the complicated issues in my life during a turbulent period, I also developed my coaching skills in leaps and bounds each module in an open and caring atmosphere. Ivar and Duncan are simply a powerhouse team - articulate and supportive mentors with extensive professional knowledge and experience.

In my organization many people now have coaches, and the demand to know and learn more is only increasing. Moreover, a few of us are studying to also become internal coaches. As for me, the course had such an impact that I discovered coaching as my greatest passion. I am now in the process of transitioning into becoming a full-time coach, and just recently obtained a professional ICF credential.

If you want to seek clarity, raise awareness, or better organize your life and organization, I highly recommend you make the investment in yourself and take the course.

Priit Lumi, CEO, Centre of Food and Fermentation Technologies

Read more feedback from participants  here




Coaching Mastery Training for leaders, managers and other professionals

Mentoring & Superivsion for Coaches

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